Resume
Experience
2021 - PRESENT
SolidBlock.coCreative Director
Lead creative direction for company branding, marketing materials and product design.
2019 -2020
Cronos Group (CRON)Manager of Creative Strategy
Lead the creative direction for innovative cannabis vape devices. Managed external creative team, including industrial designers and 3d render artists. Worked closely with our in-house mechanical and electrical engineers. Designed and developed 'Cronos Device Labs' company branded assets.
2017 -2019
Altria IsraelManager of Creative Strategy
Leading creative strategy and providing creative direction to the Altria Israel design teams. Overseeing visual assets to ensure quality, creativity, cohesive messaging and communication through various graphic touch-points.
2014 - 2016
Altria IsraelCreative Manager
Joined the Brand Team to develop our brand architecture and core creative assets for online and retail initiatives.
2010 - 2014
Altria IsraelDesign Team Manager
Managed our in-house design team and external vendors. (5-6 designers/artists) Digital, print and packaging design.
2005 - 2009
PresentageFreelance Designer
Branding and UX/UI design for multiple web properties
2007 - 2009
TalknSaveFreelance Designer
UX design for Student sign-up user flow on TalknSave.net , conceptualized and designed print ads and promotional emails
2005 - 2007
iPractical ComputingFreelance Designer
Web Design & Print Design
Passion Project
2016 - Present
DropsOfLightProject.comFounder
Making a Difference One Drop at a Time. I film, edit, curate and post videos, about 60 seconds long, of empowering Jewish ideas given by various speakers on a variety of timely topics.
Education
2004 - 2006
Hadassah Academic CollegeGraphic Design and Print Production
Course
Altria IsraelAdvanced Project Management & PMP® Preparation Course
Course
Baymard InstituteE-Commerce UX Professional
Skills
- Creative Direction
- Branding
- UX / UI Design
- Print Design
- Packaging Design
- Animation
- Video
- Photography
- Illustration
- Product Design
- Project Management
Patents
- Re-closeable Tear Open Pack
- Charger for electronic cigarette
Languages
- English
- Hebrew