Resume

Experience

2017 - Present
Altria Israel

Manager of Creative Strategy

Leading creative strategy and providing creative direction to the Altria Israel design teams. Overseeing visual assets to ensure quality, creativity, cohesive messaging and communication through various graphic touch-points.

2014 - 2016
Altria Israel

Creative Manager

Joined the Brand Team to develop our brand architecture and core creative assets for online and retail initiatives.

2010 - 2014
Altria Israel

Design Team Manager

Managed our in-house design team and external vendors. (5-6 designers/artists) Digital, print and packaging design.

2005 - 2009
Presentage

Freelance Designer

Branding and UX/UI design for multiple web properties

2007 - 2009
TalknSave

Freelance Designer

UX design for Student sign-up user flow on TalknSave.net , conceptualized and designed print ads and promotional emails

2005 - 2007
iPractical Computing

Freelance Designer

Web Design & Print Design

Passion Project

2016 - Present
DropsOfLightProject.com

Founder

Making a Difference One Drop at a Time. I film, edit, curate and post videos, about 60 seconds long, of empowering Jewish ideas given by various speakers on a variety of timely topics.

Education

2004 - 2006
Hadassah Academic College

Graphic Design and Print Production

Course
Altria Israel

Advanced Project Management & PMP® Preparation Course

Course
Baymard Institute

E-Commerce UX Professional

Skills

  • Creative Direction
  • Branding
  • UX / UI Design
  • Print Design
  • Packaging Design
  • Animation
  • Video
  • Photography
  • Illustration
  • Product Design
  • Project Management

Patents

  • Re-closeable Tear Open Pack
  • Charger for electronic cigarette

Languages

  • English
  • Hebrew