2022 - PRESENT
Artech Marketing

Creative Director

Provide creative direction for web and print production

2021 - 2022

Creative Director

Lead creative direction for company branding, marketing materials and product design.

2019 -2020
Cronos Group (CRON)

Manager of Creative Strategy

Lead the creative direction for innovative cannabis vape devices. Managed external creative team, including industrial designers and 3d render artists. Worked closely with our in-house mechanical and electrical engineers. Designed and developed 'Cronos Device Labs' company branded assets.

2017 -2019
Altria Israel

Manager of Creative Strategy

Leading creative strategy and providing creative direction to the Altria Israel design teams. Overseeing visual assets to ensure quality, creativity, cohesive messaging and communication through various graphic touch-points.

2014 - 2016
Altria Israel

Creative Manager

Joined the Brand Team to develop our brand architecture and core creative assets for online and retail initiatives.

2010 - 2014
Altria Israel

Design Team Manager

Managed our in-house design team and external vendors. (5-6 designers/artists) Digital, print and packaging design.

2005 - 2009

Freelance Designer

Branding and UX/UI design for multiple web properties

2007 - 2009

Freelance Designer

UX design for Student sign-up user flow on , conceptualized and designed print ads and promotional emails

2005 - 2007
iPractical Computing

Freelance Designer

Web Design & Print Design

Passion Project

2016 - Present


Making a Difference One Drop at a Time. I film, edit, curate and post videos, about 60 seconds long, of empowering Jewish ideas given by various speakers on a variety of timely topics.


2004 - 2006
Hadassah Academic College

Graphic Design and Print Production

Altria Israel

Advanced Project Management & PMP® Preparation Course

Baymard Institute

E-Commerce UX Professional


  • Creative Direction
  • Branding
  • UX / UI Design
  • Print Design
  • Packaging Design
  • Animation
  • Video
  • Photography
  • Illustration
  • Product Design
  • Project Management


  • Re-closeable Tear Open Pack
  • Charger for electronic cigarette


  • English
  • Hebrew